Monday, April 29, 2013

Getting to know: Treana Peake

What is the point of being given this life if I don't try 
to do something remarkable with it? - Treana Peake

Obakki is a luxury Vancouver brand, that is built on more than just style: with a successful clothing line and charity the Obakki Foundation - Treana Peake has combined her love of fashion and philanthropy. Peake's belief when you shop local, it will lead to a global impact. At 38, Peake founded the edgy luxe clothing line in 2005 as a way to create opportunities for the talented but often ignored creatives working in the Canadian fashion industry. Proving to be business savvy by keeping volume in check and wholesale all operating under the same roof, she gas maintained excellent sell-through rates. Her reward has been 50% to 60% growth each season since 2009. Obakki has plenty of international buzz - coverage in UK Vogue, UK InStyle, and WWD. Some of the celebrities who love Obakki is Gwyneth Paltrow, Kate Hudson, Audrina Patridge and Kelly Rutherford.

Treana with actress, Kelly Rutherford

A model wearing an Obakki Spring 2013 print dress from Fisher & Company's Spring Fashion Show

What inspires Treana Peake?
Peake finds inspiration in things that are real and in moments, interactions or places that move her. If she doesn't feel it, then she is not inspired. Many of her inspirations come from her field work, for example standing in the middle of a cattle camp in South Sudan or dancing around a clean water with a community in a remote village.

Obakki Spring 2013 Collection is available at Fisher & Company, in London, ON

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