NEW Direction for Hugo Boss Fall 2014

On the surface, Jason Wu wasn't an obvious choice for Hugo Boss. His first order of business was to get into the DNA of the brand, and we believe he has done just that. What can we expect from Wu is that the clothes will appeal to a no-frills kind of woman who likes the idea of having a uniform. Wu's challenge going forward will be to maintain the Boss polish while figuring out ways to loosen up and have a bit more fun.          

 

Front Row Style: Hugo Boss Fall 2014